15 Secrets on How To Write the Perfect Copy
Y’know,
Getting a good brief from a client is 90% of the secret to great results in any advertising campaign.
Here’s your opportunity to increase your percentage.
Shaun Fay’s 15 Secrets to Radio Copy is the exciting climax of over 35 years in the advertising business and is a comprehensive guide to getting a better brief.
In Shaun Fay’s 15 Secrets to Radio Copy, each segment includes a short explanation of the secret and then an example of how that secret has been used in an ad.
These secrets actually work across all media, TV, print, radio, online – we have simply provided audio examples so that it is easier for you to listen on the iPod or in your car.
Secrets include:
- Five vital questions you should ask at every client session.
- Learning how to teach your client to focus- and the difference between long and short term copy.
- Discover why people are shopping with one advertiser and not the other.
- Finding the gold nugget –the one thing the ad has to say.
- The emotional journey- why you have to take it.
- Discover the Averageator and how it works when you write copy
- Put life back into your customer’s positioning statement.
- 3 simple formulas on how to get a great brief from your clients at the first meeting
- Find out why a bike is a great metaphor for writing great radio copy.
- Learn why ideas do matter – and how to harness them
- The core competence- what the advertising is really about
- And much much more.
Act now and receive A FREE Brief document and 15 of Shaun’s Favorite Radio Commercials
